Rural Marketing
Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives.
The main motive is to gain importance in emerging economies. It is involved in the marketing of the rural products in the rural areas in India and elsewhere. Rural Marketing mostly involves reaching the rural customer, understanding their needs and requirements, and supply of goods and services.
This subject covers Rural market environment, 4 p's of marketing in Rural area. Communication strategy for rural market etc.
Production and TQM
production management, also called operations management, planning and control of industrial processes to ensure that they move smoothly at the required level. Techniques of production management are employed in service as well as in manufacturing industries. It is a responsibility similar in level and scope to other specialties such as marketing or human resource and financial management. In manufacturing operations, production management includes responsibility for product and process design, planning and control issues involving capacity and quality, and organization and supervision of the workforce.
TQM can be summarized as a management system for a customer-focused organization that involves all employees in continual improvement. It uses strategy, data, and effective communications to integrate the quality discipline into the culture and activities of the organization.